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Project: Papelink

Customizable eCommerce Platform, Full Branding, Content Creation and Marketing Strategy for Luxury Stationery

Papelink approached us with a vision for a luxury stationery brand specializing in wedding invitations and event stationery. Through in-depth consultation, we translated this vision into reality, providing a complete brand identity, an interactive eCommerce website with advanced customization, and a comprehensive social media strategy to support long-term growth.

Results:

  • Enhancements in customization led to a 40% longer user session duration and a 15% increase in conversion rates, with a 20% rise in average order value.

  • Strategic content on Instagram boosted follower count by 60% and increased engagement rates by 35%, with top-performing reels achieving up to 10,000 views in the first week.

  • High-resolution images and engaging reels decreased website bounce rates by 25% and significantly influenced purchasing decisions, highlighting the importance of quality visuals in marketing luxury goods.

eCommerce Website with Customization Options

Based on discussions about their target audience, we designed an intuitive, minimalistic interface that reflects the brand’s luxurious essence. The customization flow was tailored to allow customers to select paper types, print styles, and other preferences, offering a truly personalized experience.

Branding and Visual Identity

LOGO: We crafted a timeless and elegant logo that embodies the sophistication and minimalism of Papelink. The flowing, delicate script conveys a sense of luxury and personalization, setting the tone for the brand

Color Palette and Typography: Our carefully selected color palette uses neutral and earthy tones, creating a sense of warmth and sophistication. Paired with classic, serif fonts for headlines and elegant script for accents, the overall look communicates luxury and craftsmanship.

Social Media

On Instagram, we crafted a visually cohesive content strategy centered around product showcases and inspirational visuals. Each post gives followers a glimpse into the elegance, craftsmanship, and luxury that define Papelink’s stationery, with a consistent style that reinforces brand identity.

Content Creation

To bring the products to life, we conducted professional photo shoots and created captivating reels that highlight the quality and elegance of Papelink’s stationery. The high-resolution images allow customers to fully appreciate details like paper texture, color, and printing style. These visuals are strategically used both on the website and Instagram, creating a cohesive look that reinforces the brand’s luxurious identity. The reels provide dynamic, behind-the-scenes insights into the craftsmanship process, further engaging the audience and showcasing the meticulous attention to detail behind every product.

Project: Ortopremium

Website, Content Creation, Social Media Strategy & Management

The orthodontic clinic approached us with a logo and a vision to become a trusted, modern provider of orthodontic services. Building on their existing logo, we developed a complete brand identity, content creation, a professional and informative website, and a cohesive social media strategy to connect with patients and build trust online

Results:

  • The newly designed website enhanced user experience, evidenced by a 30% increase in visitor duration and a 50% rise in appointment bookings through the integrated contact form. SEO optimization led to a 40% improvement in search engine rankings within six months.

  • Professional photo and video shoots effectively showcased the clinic's environment and patient interactions, increasing the relatability of the clinic’s online presence. This contributed to a 25% increase in online engagement from prospective patients.

  • The social media strategy increased the clinic's follower base by 70% and improved engagement by 40%. Educational posts and patient success stories helped demystify orthodontic procedures, increasing the comfort and trust of potential patients.

Website Design and Development

We designed a clean, user-friendly website that allows visitors to easily navigate through treatment options, patient testimonials, and service information. The website layout is optimized to answer common patient questions and encourage appointment bookings. Each page is crafted with SEO best practices in mind, featuring educational content about orthodontic treatments, FAQs, and a blog section that helps potential patients make informed decisions and improves the site’s search engine ranking. To streamline the booking process, we integrated a contact form, allowing patients to request appointments and access essential information online.

Social Media

Our content strategy focused on creating a welcoming online presence, with posts that educate followers about orthodontic treatments, provide helpful tips for dental care, and showcase patient success stories. Each post is designed to demystify treatments and make patients feel comfortable and informed.

Content Creation

We conducted professional photo and video shoots to capture the clinic’s environment, staff interactions, and patient experience. These visuals bring a human touch to the clinic’s online presence, making it more relatable and inviting for prospective patients.

Project: MARA CRISTINA

Personal Branding, Content Creation, Social Media Strategy and Management

Mara Cristina entrusted us to create a compelling and therapeutic online presence that embodies her approach to healing and wellness. We developed a visually cohesive social media strategy from the ground up, crafting an aesthetic Instagram feed, producing engaging reels and photos, and writing scripts that resonate deeply with her audience.

Results

  • We developed a soothing Instagram aesthetic that reflects Mara Cristina's focus on healing, utilizing soft colors and consistent visual themes that enhanced her brand identity. This resulted in a 35% increase in follower engagement and a 20% boost in profile visits.

  • Our content creation included engaging reels and photos, along with carefully scripted posts that resonate with her audience, effectively increasing content interaction by 50%. The use of visually appealing templates and harmonious layouts led to a higher retention rate on her posts.

  • We successfully launched Mara Cristina's Instagram with a strategic posting schedule that maximized reach and engagement, resulting in a 60% increase in new followers and a sustained interaction rate that surpassed industry averages by 30%.

Social Media Management

We launched Mara Cristina’s Instagram with a well-planned series of posts that introduced her philosophy and services. Each post was strategically timed to maximize reach and engagement. We continued to manage the content calendar, planning posts that balance educational information with personal stories and client testimonials. Our strategy keeps the community engaged and encourages constant interaction with the brand

Content Creation

We organized professional photo and video shoots that captured the essence of Mara Cristina’s therapeutic practices. Each image and video is crafted to visually communicate the peace and mindfulness her brand stands for. We wrote detailed scripts for each video to ensure the content is informative and enriching, helping viewers understand the therapeutic techniques and their benefits, while also maintaining a personal and approachable tone.

Branding and Visual Identity

Our strategy focused on creating a soothing and inspiring Instagram aesthetic that mirrors Mara Cristina’s commitment to healing and personal growth. We used soft color palettes, consistent visual themes, and a structured posting rhythm to invite calmness and reflection.

We meticulously designed the Instagram feed to ensure each post flows naturally, using visually appealing templates and harmonious layouts that attract and retain viewer engagement.